Everyone’s working on revenue diversification—but it’s not as straightforward as it sounds.
This session creates space to unpack what’s actually happening across nonprofits right now.
Revenue diversification has become a shared focus across the nonprofit sector -but in practice, it’s rarely straightforward. Many organizations are expanding their revenue mix, testing new approaches, and trying to build something more sustainable. At the same time, this often brings added complexity: more moving pieces, more trade-offs, and no single clear path forward.
In this session, we’ll start with a short look at the current landscape - what we’re seeing across organizations right now, where diversification is gaining traction, and where it’s creating new challenges. We’ll also look at how real nonprofits are approaching this work: how they’re combining revenue streams, what’s evolving, and what still feels uncertain.
From there, the focus shifts to conversation. We’ll provide guided discussion topics and facilitate small group conversations, giving participants space to share how diversification is playing out in their own organizations, what they’re testing, what’s working, and where things feel harder than expected.
We’ll then come back together as a full group to share insights, patterns, and questions across tables. This is an opportunity to learn from each other’s experiences and see how different approaches are taking shape in real time.
Throughout, we’ll also explore the idea of taking smaller, more intentional bets—testing and learning in ways that reflect each organization’s capacity, context, and appetite for change.
Learning Outcomes:
- How organizations are approaching revenue diversification, where it’s gaining traction, and where it’s creating new challenges.
- The current revenue mixes from across the sector, what they’re testing, and where diversification efforts are working—or not.
