Donor Experience has evolved from a stewardship activity into a critical driver of acquisition, retention and long-term value across the whole of the fundraising mix. As donor decisions are increasingly shaped by personal experiences and peer influence, rethinking Donor Experience with a strategic lens that goes beyond a ‘nice to have’ is essential for growth. This session explores the theory and the tactical steps needed to embed Donor Experience strategy across the entire donor journey, to strengthen affinity and improve performance. Featuring practical examples from the American Diabetes Association, we’ll examine what it takes to move from intention to execution—sharing practical frameworks, real-world learnings and actionable ideas to help you create more connected, meaningful experiences that drive sustained fundraising results.
Learning Outcomes:
- Understand the role of Donor Experience as a driver of growth, including its impact on acquisition, retention and lifetime value
- Understand the role of donor affinity and where Donor Experience fits
- Gain real-world insights from ADA on how DX is shaping strategy and investment decisions
- Leave with actionable ideas to embed Donor Experience into your organization’s fundraising strategy
