Donor Experience has evolved far beyond stewardship. It is now a critical driver of growth, retention and long-term value. But as a fundraiser, where do you start to advocate and apply strategic Donor Experience within your organization? Join Rachel Hunnybun and Kara Warr from ADA for a practical workshop that will help prioritize quick wins, longer term goals and practical applications.
Taking the Donor Experience model, we will explore each quadrant up against your own organization, discussing tools, tactics, tips for applying the model and having the right conversations with the right stakeholders to embed the principles across your program.
As part of this workshop, you will have the opportunity to work on and receive input on a current or past communication to practically identify where elements of the Donor Experience model could be applied to strengthen the value from a donor perspective.
Learning Outcomes:
The workshop will leave each participant with their own prioritized action plan to help support elevating Donor Experience in their organization.
- What steps might identify and set donor expectations
- How to approach creating consistency
- Which relevancy considerations might be in play
- How to strengthen Donor Needs across the journey
