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The Evolution of Online Giving: Turning 2026 Trends Into Fundraising Success
Thursday October 8, 2026 1:45pm - 3:00pm EDT
MaRS Centre
Data becomes valuable when it moves from insight to action - shaping strategy, fueling innovation, and solving real-world problems. With the overwhelming bombardment of data, many NFP’s can get buried in the what and miss the real opportunity in transforming the information into practical ways to take action.
Are you ready to transform Canada’s latest giving data into powerful fundraising strategies?
In this interactive workshop, Julie Fiorini of CanadaHelps will break down the critical trends from The Giving Report 2026, providing key insights into the metrics and indicators. Participants will be guided through discussion to move past the numbers to explore opportunities on how online giving is shifting across Canada—from the rise of larger donation sizes to the rapid growth of gifts of securities—and work through hands-on exercises using the Environics Analytics donor segment toolkit to create strategies and actionable approaches to improve donor engagement and fundraising success.
Learning outcomes:
  • Key insights into data and trends
  • Practical ways NFP are using the data for decision-making
  • Strategies that use data as evidence for action
  • Peer-to-peer insights on fundraising

Speakers
avatar for Julie Fiorini

Julie Fiorini

General Manager, Charity & Donor Services, CanadaHelps
Julie is a strategic and purpose-driven leader who is passionate about connecting people in a meaningful way to the brands and causes they support. As the General Manager, Charity & Donor Services, Julie brings a diverse background in marketing, communications and fundraising to support... Read More →
Thursday October 8, 2026 1:45pm - 3:00pm EDT
MaRS Centre
  Workshop

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