This interactive case-study session combines storytelling, audience discussion, and practical tools from the field. Participants will examine real campaign scenarios, explore common challenges fundraisers face before and during donor solicitations, and learn how successful major gift conversations are prepared, executed, and stewarded.
Key Topics- The anatomy of a successful ask: preparation, timing, and execution
- Building donor confidence and readiness
- Using data and technology to identify opportunities and personalize solicitations
- Navigating difficult conversations and overcoming objections
- Lessons learned from leading a $500 million campaign
- Practical strategies that can be applied immediately to annual, major, and campaign giving
Audience OutcomesParticipants will leave with:
- A simple framework for planning more effective donor asks
- Practical techniques for increasing confidence in solicitation conversations
- New ideas for leveraging donor insights, data, and technology
- Actionable tools and lessons that can be adapted to organizations of any size
- Inspiration from real-world successes and challenges encountered in a major campaign environment
