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Stronger Brands. Better Fundraising. Big Impact.
Thursday October 8, 2026 3:15pm - 4:30pm EDT
MaRS Centre
Strong brands don’t just raise awareness—they drive fundraising performance. This panel brings together fundraising and brand leaders to explore how closer alignment between brand, marketing and fundraising can unlock greater impact. Through real-world experiences and practical discussion, we’ll examine what it takes to break down silos, align strategy and build a shared approach to growth. 
 
Featuring insights from four diverse organizations, this panel will highlight how intentional brand thinking can strengthen engagement, expand reach and fuel revenue. Join this intimate conversation to gain fresh perspective and leave with ideas to elevate your organization’s brand–fundraising partnership. 
 
Learning Outcomes:  
  • Understand how brand strategy directly supports fundraising performance, engagement and growth  
  • Identify opportunities to better align brand, marketing and fundraising teams around shared objectives  
  • Learn from real-world examples of integrating brand into fundraising strategy and campaigns  
  • Explore practical ways to break down silos and strengthen collaboration across functions  
  • Leave with actionable ideas to elevate your brand toolkit and enhance your fundraising effectiveness by harnessing the power of collaboration 

Speakers
avatar for Kevin Cooper

Kevin Cooper

Vice President, Community Giving, WWF-Canada
Kevin Cooper is an advocacy and fundraising professional who has spent his career expanding the power and effectiveness of environmental and labour organizations throughout North America. He presently serves as the Vice President for Community Giving at WWF-Canada, helping to raise... Read More →
avatar for Jennifer Gray

Jennifer Gray

Chief Development Officer, Toronto Humane Society
Jennifer Gray is a seasoned fundraising and philanthropy leader with more than 20 years of experience building high-performing teams, developing strategic partnerships, and securing transformational philanthropic support. Throughout her career, she has helped organizations including... Read More →
avatar for Meghan Kelly

Meghan Kelly

Director, Brand & Experience, CAMH Foundation
Meghan is a purpose-driven brand and marketing leader who helps organizations build trust, inspire action and create movements around ideas that matter.

For more than 15 years, Meghan has led brand strategy, storytelling, communications and integrated marketing for mission-driven... Read More →
avatar for Pamela Mollica

Pamela Mollica

Executive Vice President, Marketing & Communications, Canadian Cancer Society
An accomplished, results-oriented, bilingual leader with a passion for growing and developing high-performing teams, Pam has worked in both the corporate and not-for-profit sectors and has extensive experience in strategic planning, media relations, brand marketing, internal and corporate... Read More →
Thursday October 8, 2026 3:15pm - 4:30pm EDT
MaRS Centre
  Panel

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